How to maximize the impact of your 360 Virtual Tour

Here are a few tips to help you get the most from your Google 360 Virtual Tour:

Tip 1. Make sure your space is picture-ready.

• Clean, tidy, and organize your space thoroughly before your photo shoot.
• Remove any clutter or unnecessary items to enhance the look of your space.
• Arrange furniture and decor to create an inviting and professional look.
• Consider booking your shoot before a special event or occasion when it’s decorated in a way that highlights its beauty.

Tip 2. Highlight your best features.

• Pinpoint what makes your spot unique and make sure it’s front and center in your tour.
• Retailers, let your top products take the spotlight. Service providers, highlight where the magic happens with your clients.
• Got some cool tech or equipment? Make sure it’s visible and looks appealing.

Tip 3. Promote your virtual tour.

• Embed the tour on your website’s homepage or on a specific page dedicated to the tour.
• Share it on social media with catchy captions that draw people in.
• Add a link to your virtual tour in your email signature or newsletters to increase visibility.
• Mention your tour in offline marketing materials like brochures and business cards.
• Create a short video teaser of your tour for social media platforms like Instagram or TikTok.

Tip 4. Keep your tour updated.

• Periodically review and update your virtual tour to reflect any significant changes.
• Adjust the tour seasonally to align with current products or services.
• Use updates as a chance to re-engage customers across various marketing channels.

Tip 5. Integrate your tour with other marketing efforts.

• Use your tour in your content marketing, including blog posts or promotional videos.
• Incorporate the tour into your sales processes to enhance client engagement.
• Use analytics from your virtual tour to pinpoint the most popular spots, then harness the data to optimize your layout and promotional strategies.

Tip 6. Be SEO friendly. 

• Include relevant keywords in your tour’s description on your Google Business Profile.
• Add alt text to tour images to enhance accessibility and improve SEO.
• Create content around the virtual tour to boost your website’s SEO.

Tip 7. Leverage your data. 

• Keep tabs on how your virtual tour is performing with tools like Google My Business insights.
• Track the bounce from tour views to website visits and see what’s working and what’s not to optimize your approach continuously.

Is a Google 360 Virtual Tour right for you? 

Want to know more about how Google 360 Virtual Tours can help your business? Receive our shoot planner or Contact us via our website with your questions or request a meeting. We’ll come by and tell you all about it.